Prio is About Making Work-Life Healthy

The last three years have deeply impacted what we do in our jobs and lives. And an entire market has emerged and catalyzed around the idea of making work-life as smooth as possible in the COVID-19 age. 

Derek Abram, CEO and founder of Prio designs software to improve work-life by offering online solutions like free time tracking software, a time clock calculator, and invoicing software. In the world of hybrid/remote work, this has been crucial.  

“Our team has worked together over several years on different projects and we all came together for this one because we felt that the app solved several problems.” Derek explains. Our drive primarily comes from the desire to create beautiful and functional software, and we enjoy the building process as much as the end product.”

If the end product is helping remote work better, then it’s completely worth the effort.

Communication is Key

Any work tool that makes a difference has to start with making it easier to simply communicate each day. Success for the company is connecting people worldwide and creating seamless communication across all business relationships. “Our short-term goals are to build tools that enhance our own work lives, and to find others in similar situations that can benefit from our work well,” Derek adds. 

Prio is the brainchild of running a service company that was very sensitive to even the smallest loss or inefficiency. Each feature built into Prio resulted from difficulty or lost profit because of a lack of organization, visibility, or communication. Derek explains, “We knew there were thousands of companies across the globe that ran into the same issues, so we made our tools available to the world. Since then, we’ve continued to solve problems for our customers.” Sometimes an organic product that flows from an organic problem yields the best results.

Remote is Good

Instead of trying to bend people to a product, Prio is focused on bending a product to fit people’s needs. Prioritizing the exact features to build first was the first strategic challenge Prio faced. “There are thousands of tools and features we want to develop.  “As we grow, we continue to stay focused on the features with the highest impact and greatest ability to assimilate into our users’ existing workflows,” says Derek. “We take our design discipline seriously, determining the priority and context of the features presented to provide maximum benefit to workflows and to elevate our human experience of work.”

Prio Goes to Work

Abram’s software career started in finance. He launched several startups, including a task manager similar to Task Rabbit, a trading brokerage and platform, and a political-social network. Each project presented its own challenges and didn’t take off for various reasons. “I recently found success in our software services company Miramar Technologies,” Abram explains. “From the elite team assembled there and the vast experience gained from years in the services industry, Prio was born.”

“A driving factor in my journey has been a reluctance to raise capital. This hesitancy was a primary factor in my previous business attempts and what led me to the SaaS industry. I also learned that revenue could sustain an app early in its life.”

Derek adds, “ An ecosystem of apps that offer productivity software built around relationships, not tasks, is what we’re after.” 
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